Metal Guide

GOLD METAL GUIDE

Your Guide to Fine Gold

Discover the differences in gold purity, color, and durability to select the ideal metal for your piece.

THE GOLD BUYER'S CHECKLIST

PURITY TO BE PRIORITY

The first step is to check for gold’s purity mark to understand its authenticity. This mark tells you the degree of purity of gold used for that piece of jewellery.

CONCIOUS OF COST

The karat of gold and the fluctuating market value are perhaps the most relevant factors that influence its price. Keep an eye out as its price changes everyday.

HAVE AN EYE ON HALLMARK

Things to look out for on your hallmarked jewellery are: the selected number with the BIS, the year of hallmark & the jeweller’s mark.

CHECK FOR KARAT

Gold’s purity is measured in ‘Karats’ or ‘K’. 24K refers to 100% pure gold. However, it's also available in 18K, 14K, 9K.

COLORS OF GOLD

YELLOW GOLD

The majority of people envision Yellow Gold when they think of gold jewellery. It has the longest history because it is the nearest in colour to pure gold. Silver and copper are alloyed with Yellow Gold. The alloy has a more intense yellow hue when the proportion of pure gold is greater.

WHITE GOLD

Alloying White Gold with platinum, palladium,or nickel is common. Rhodium is occasionally applied to White Gold to improve its radiance and durability.

ROSE GOLD

With a passion for innovation and elegance, our designs are made to last for generations. Every piece is thoughtfully crafted, combining modern technology with classic beauty to create jewelry that speaks to your unique style and story.